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Verbena (*Verbena* spp.)
Plant profile

Verbena

Genus Verbena

Native verbena (genus Verbena) includes easygoing wildflowers that bloom in clusters and can add long-lasting color for pollinators in gardens, schoolyards, and even containers.

Plant Type

Wildflowers (herbaceous perennials) > Verbena

Aliases

Verbena

Native Range

Native species occur across parts of North America; choose a locally native Verbena species for your area.

Bloom window

Often blooms from early summer into fall, depending on the species and site.

OVERVIEW

About This Plant

Native verbena (genus Verbena) is a flexible choice for pollinator-friendly planting because it can fit into many garden styles—from a small schoolyard bed to a single container on a balcony.

If you’re starting a new patch, focus on the basics: sun, decent drainage, and weed control in the first season. Once established, verbena is usually a steady bloomer that mixes well with other native wildflowers.

For the best results, choose a Verbena species that’s native to your area and plant it alongside a few companions that bloom earlier and later. That way, your patch offers flowers across more of the growing season.

Best role for pollinators
Pollinator patches, sunny borders, school gardens, and pots where you want steady blooms without fussy care.
Verbena (Verbena spp.)
https://www.inaturalist.org/photos/21863732 Photo: (c) Brent Franklin, some rights reserved (CC BY-NC) | CC-BY-NC | iNaturalist

FAST FACTS

Quick Details

Essential stats and requirements for quick reference.

Also known asVerbena
Bloom windowOften blooms from early summer into fall, depending on the species and site.
Typical heightVaries by species; often knee- to waist-high
Pollinators supportedBees, Butterflies
Light & moistureSun to part sun; average moisture with good drainage.
Best roles for pollinatorsPollinator patches, sunny borders, school gardens, and pots where you want steady blooms without fussy care.

SUMMARY

If You Remember Three Things

A quick scan of what they do, what they need, and the best first step.

What they do

Native verbena adds long-lasting flower clusters that can support a variety of visiting pollinators.

What they need

Give it sun, decent drainage, and a little space from weeds while it gets established.

One best action

Start with one plant (or one pot) in a sunny spot and keep pesticides out of the patch.

IMPACT

Why Plant This?

Native Verbena can be a practical, long-blooming choice for pollinator-friendly spaces, including small schoolyard gardens and home containers.
Because each “cluster” is made of many tiny flowers, a single plant can offer lots of small nectar stops in a compact space.

Key Impacts

What it Supports

  • Flower clusters offer many small blooms in one place, making it easier for insects to forage.
  • Works well in small spaces, including containers, so more people can participate.
  • Pairs easily with other native wildflowers to extend bloom through the season.

RECOGNITION

Identification Guide

Use these quick clues to recognize native verbena in the garden.

Leaves

Often opposite on the stem; shape varies by species but commonly narrow to lance-shaped, sometimes slightly toothed or rough.

Flowers

Many tiny, five-lobed flowers packed into clusters; colors vary by species (often purple, pink, or white).

Fruits

Small, dry seed structures that form after flowering; not usually showy.

Verbena (Verbena spp.)
https://www.inaturalist.org/photos/456524309 Photo: (c) zebedeugalinha, some rights reserved (CC BY) | CC-BY | iNaturalist
Verbena (Verbena spp.)
Verbena (Verbena spp.)

LOCATION

Where It Grows

Native environments and the best spots to place it in your landscape.

Habitats

  • Sunny openings
  • Meadows and field edges
  • Roadside-style, well-drained sites
  • Open woodland edges

Where it is often used

  • Pollinator patch or “pocket prairie”
  • Sunny border or mixed perennial bed
  • Meadow-style planting
  • Container planting (especially in a larger pot with good drainage)

SEASONALITY

When It Blooms

Notes on bloom windows and how this plant helps pollinators across the seasons.

Bloom window

Verbena can help keep your patch blooming when you need reliable flowers.

Bloom Season Role: A steady, mid-to-late season bloomer that helps keep flowers available when other plants slow down.

Seasonal benefits

  • Adds continuity between early-season and late-season bloomers
  • Provides repeated foraging opportunities as new clusters open

REQUIREMENTS

What It Needs

The right mix of sun, soil, and space for healthy growth.

Sun exposure

Best flowering in full sun; part sun can work, especially in open sites.

Soil type

Prefers well-drained soil; tolerates a range of soil types if drainage is decent.

Moisture needs

Water to establish; once settled, many native verbenas handle short dry spells better than constantly wet soil.

Planting method

Plant in spring or fall. Give each plant room for air flow and to reduce weed competition.

Mulching tips

Use a light mulch to reduce weeds, keeping mulch off the crown. In wildflower-style beds, a thin layer is usually enough.

GARDENING GUIDE

How to Grow It

Simple steps to plant, prune, and maintain healthy trees without pesticides.

Planting tips

  • Pick a sunny spot with soil that drains well after rain.
  • Clear a small planting area so young plants aren’t competing with weeds.
  • Plant at the same depth as the pot, firm the soil gently, and water in.
  • Keep the area lightly watered for the first few weeks, then water only when the top soil feels dry.
  • Add a simple plant label so it doesn’t get mistaken for a weed.

Seasonal care

  • Weed around plants during the first season so they can establish.
  • Water during long dry stretches, especially in containers.
  • If plants get floppy, let neighboring plants provide support or use a small, discreet stake.
  • Leave stems standing into cooler months if you can; tidy up later when you’re ready to refresh the bed.

What not to do

  • Planting in too much shade
  • Overwatering or planting where water sits
  • Letting weeds take over in the first year
  • Using pesticides near blooms

Pairings

Best Pairings for Season-Long Bloom

Pairing ideas to keep pollinators fed throughout the growing season.

Early Bloom

  • Golden alexanders
  • Wild columbine
  • Native spring ephemerals (where appropriate)

Mid-Season Bloom

  • Black-eyed Susan
  • Bee balm
  • Coreopsis

Late-Season Bloom

  • Asters
  • Goldenrods
  • Native grasses
“Native verbena” can mean different Verbena species—when shopping, look for a species name and choose one that’s native to your region.

GLOSSARY

Key Terms

A few quick terms you might see on plant tags or garden signs:

Glossary terms are being added.

What You Can Do

Make a difference for native habitats.

Turn this knowledge into action. Whether you plant a single pot or a whole garden, you are building a vital bridge for local biodiversity.

Join the movement to restore our shared habitats.

Pollinators supported

Species that benefit from this plant

Pollinator links are being added for this plant.

Regions

Where this plant is native

Regional links are being added for this plant.